Is your marketing plan perfect? Probably not, but that’s okay. Unless you don’t have one, then you should create one right now. Well, as soon as you finish reading this. Here’s a quick tip to create a marketing plan in about 5 minutes:
Open a blank document or grab a blank sheet of paper. Write down three ways to market your business that fit within your budget. For each marketing idea, come up with one (small) step you can take this week to fulfill on your ideas. Come up with three more steps for each idea so you have one thing to act on each week for a total of 4 weeks.
Now you have a 30-day marketing plan. Done. Next?
Now that everyone’s got a marketing plan, here’s the part you don’t want to hear. If you don’t have as much business and as much income as you want here’s the secret thing you need to add to make your plan a smashing success:
You can have the world’s most outstanding plan developed by the top marketing agency on earth but if you don’t take action to implement it the whole thing is worthless. Here’s the other thing you don’t want to hear: You have to keep taking action. Even when you get a “no”, even when you get a “yes!”, even when you’ve made three e-mails or placed one ad you’re not done. You have to keep going and pushing forward until marketing is like brushing your teeth. You do it every day, twice a day for a few minutes and you go and talk to your professional tooth consultant at least once per year.
We complain when we don’t get the results we want after we’ve spent a bunch of time, and maybe money, creating a detailed plan. But a plan is an inanimate object. Even if your plan has pretty charts and icons with cool drop shadows it’s not going to make the phone ring on its own. It’s simple a guide to remind you what action you need to take and when you need to take it.
It doesn’t matter if you don’t meet your goal of being a millionaire in 90 days. If you’re taking action you’re going to get some kind of result you can measure so that when you sit down 60-90 days from now to look at the data you actually have something you can sink your teeth into. If you spent a lot of time on an activity that got you no results well now you know you can stop doing that. Or, you can start doing it differently, whatever you choose.
Taking action seems hard. That’s why so few people have what they want. You actually have to work to get it. I’m sorry it has to be that way but don’t shoot me that evil eye I didn’t make up the rules.
So… What action are you going to take today?