Hiding amongst the thoughtless and garish design we are bombarded with every day there are sparkling gems to inspire us. To light up the creative centers in your brain I’ve created a Pinterest board called “Design” (an inspiring title, I know). If you’re on Pinterest and want to follow me you can do so here. I post things I find online and snap shots of beautiful design I discover as I stumble through life.
A lovely piece of art caught my eye this morning as I was flipping through the Library events catalogue. I took a picture of it with my phone and posted it to my Pinterest board. I decided it was a great example of minimalist design combined with an inventive use of type and it just begged to be added here.
This elegant solution demonstrates that you don’t need sexy photography and lots of crap on the page to effectively communicate your message. In fact, design that is bold and simple often stands out and grabs the attention of the viewer who is surrounded by visual chaos. The designer has taken the question mark in the title and turned it upside down to create an image of a pregnant woman. The title is placed off-center and is surrounded by enough empty space that it draws your eye toward it even though it isn’t that large.
The hierarchy here is also very clear. Your eye knows what to read first, second and third. The question itself is intriguing because there’s a little mystery to it, when you first read it you’re not clear what it’s about and need to read more to get the full picture. I’m impressed with the person at Toronto Public Health who had the insight to hire a really talented designer to create this ad.
The second bit of inspiration for today comes from my Pinterest board again. This time I’ve chosen a beautiful set of dividers to show you there are many different ways to divide a page. Although these are web-based elements you can use this as inspiration for print design as well.
Forget plain old dividing lines, these babies are gorgeous and can make your work look slick and professional. I’ve copied this file right from the Graphic River website so you can see the watermark in the background. You can either use this as a starting off point to create your own interesting dividers or you can purchase the set for only $6. A helluva lot cheaper than one of those overpriced designers.
That concludes our inspiration for this week. I hope it stoked your creative fire a little bit. Not too much though because it’s kinda hot out seeing as it’s summer (where I am) and I don’t want you drenched in sweat or anything. That’s gross. Now go have some ice cream.